Title: "Tell Me," by Strangefruit, Shot at Abbey Road Studios, London

Type: Music Video

Client: Avid and Strangefruit

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My Role:

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Producer

A&R

Music Licensing

Set Photography

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About the Video: 

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I helped create a partnership between Avid and Abbey Road studios to create a series of videos featuring a band using the latest Avid recording technology. They were distributed as premium, gated content over the course of three months (you can see more from the series here.) In addition to the promotional videos, our director cut this music video using the footage and audio recordings we captured at Abbey Road.

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I was responsible for all of the A&R activities including selecting the band and the record producer (Adele and Katy Perry producer Greg Wells) featured in these videos. The behind the scenes photos I shot during the project were used in global marketing campaigns.